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Directorate of Advertising & Visual Publicity (DAVP) has increased print media rates by about 19 percent.Although this this hike has came after a long gap of 3 years.Earlier, in May this year a new Rate Structure Committee (RSC) has been created and its recommendations are not yet implemented.The advertisement industry was actually expecting the price to adjust to the scale of about 65-70 percent being the minimum, which would have offset the cost increases that ad industry have seen over the last couple of years and would have really put at par with the commercial rates both on costs and revenue side that is being spent in this business.

Outdoor advertising regulatory body in India,DAVP,Directorate of Advertising & Visual Publicity

Directorate of Advertising & Visual Publicity